Optimizing Influencer Collaboration and Brand Marketing with a Robust and Scalable Platform
2xIncrease in Number of Daily Transactions
5xIncrease in Traffic
Allowing New App FeaturesClick here to download
Our client is a leading B2B SaaS company based out of Europe. The client conceptualised, a platform that connects brands and marketers with the top-rated video influencers and social media influencers leveraging an AI-based algorithm. The platform allows marketers to collaborate with TikTok native video ad collaborations, TikTok Duet collaborations, TikTok stitch collaborations, TikTok sound collaborations and so forth. The platform also facilitates communication, collaboration and payment. The client wanted to implement seamless transactions using Stripe on the platform and also facilitate communication between influencers and marketers to collaborate seamlessly. In addition, they wanted to implement separate profile and login account types for influencers and marketers.
Features like code reusability made the platform user friendly and lightweight. Since high performance and availability were key success criteria, we used AWS for its elasticity and scalability.
By leveraging features like code reusability, we incorporated features that made the website easy to use and maintain. TenUp automated a large number of workflows including the transactions, refunds etc. Leveraging AWS ensured high elasticity and scalability. The strategic use of React and VDOM ensured the website is high-performance and lightning fast. The project was completed before time and led to a rise in the number of transactions on the portal.