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Robust Payment SystemOur client is a leading Dutch multinational healthcare technology company dedicated to improving global health outcomes through innovation. One of its Solution & Services divisions operates a healthcare digital marketplace platform, connecting certified healthcare technology providers with hospitals, clinics, and healthcare organizations worldwide. This B2B healthcare marketplace enables faster discovery and adoption of FDA- and CE-certified healthcare applications, ensuring compliance, trust, and scalability across global markets.
The client partnered with TenUp to build the Seller (Partner) Portal within their healthcare digital marketplace. The objective was to create a scalable, partner-facing system that simplifies seller operations while delivering a consistent buying experience for healthcare providers. The goal was to enable healthcare technology companies offering FDA- and CE-certified applications to list, manage, and commercialize products through a compliant healthcare marketplace, supporting global healthcare customers across regions. The scope included partner onboarding and verification, application curation, content and version management, subscription-based pricing models, and controlled publishing across regional and country-specific healthcare markets.
Developing the Seller (Partner) Portal within the healthcare digital marketplace involved several challenges, such as:
TenUp implemented a comprehensive Seller Portal for healthcare, embedded within the healthcare digital marketplace, streamlining partner onboarding, application lifecycle management, and subscription workflows.
The Seller Portal within the healthcare digital marketplace delivered measurable operational and business benefits, including:

TenUp built a centralized Seller Portal within the healthcare digital marketplace to improve communication between the client and their partners. The portal provided partners with a structured onboarding process and tools to manage application content, versions, and subscription-based commercial offerings within the marketplace. Automation of workflows, order tracking, and payment processing streamlined operations, increased efficiency, and enhanced visibility and control. This implementation improved partner engagement, boosted marketplace adoption, and supported scalable growth. TenUp’s healthcare product engineering expertise ensured the solution was robust, maintainable, compliant, and aligned with the client’s long-term digital transformation goals.
A healthcare digital marketplace is a centralized platform where certified healthcare technology vendors list and sell compliant applications to healthcare organizations. Unlike traditional procurement, it uses automated onboarding and compliance workflows to enable faster discovery and purchasing.
Seller portals are critical for scaling a healthcare digital marketplace because they automate onboarding, compliance, and application management, allowing sellers to self-manage operations. This reduces manual workload for operators while maintaining security, governance, and regulatory control as the marketplace grows.
Healthcare digital marketplaces ensure regulatory compliance through multi-stage onboarding workflows that verify vendor credentials, review regulatory documentation, and validate application security and certifications such as FDA and CE. Continuous monitoring and controlled approval processes ensure that only compliant and secure healthcare applications remain available.
A healthcare digital marketplace supports global and regional markets by combining a centralized platform with localized controls such as country-specific compliance workflows, pricing models, and content publishing. This allows sellers to scale globally while meeting regional regulatory, language, and commercial requirements.
Subscription-based pricing models in healthcare marketplaces enable flexible, predictable purchasing through tiered, usage-based, or flat-fee plans. They simplify procurement for healthcare organizations while giving sellers recurring revenue and scalable monetization.
Automation improves efficiency in healthcare digital marketplaces by streamlining partner onboarding, approvals, application updates, billing, and notifications. This reduces manual effort, minimizes errors, accelerates time-to-market, and allows operators to scale large partner ecosystems without increasing operational overhead.
Healthcare digital marketplaces are becoming a preferred innovation model because they enable rapid adoption of new healthcare technologies while maintaining compliance, security, and quality standards. This creates a scalable ecosystem where providers, technology vendors, and platform operators can collaborate and innovate efficiently.