Integrated Partner Portal for Healthcare Tech Sellers in a Digital Marketplace

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Developing seller portal for healthcare digital marketplace

Seller Portal for a Healthcare Digital Marketplace

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Customer Overview

Our client is a leading Dutch multinational healthcare technology company dedicated to improving global health outcomes through innovation. One of its Solution & Services divisions operates a healthcare digital marketplace platform, connecting certified healthcare technology providers with hospitals, clinics, and healthcare organizations worldwide. This B2B healthcare marketplace enables faster discovery and adoption of FDA- and CE-certified healthcare applications, ensuring compliance, trust, and scalability across global markets.

Project Overview

The client partnered with TenUp to build the Seller (Partner) Portal within their healthcare digital marketplace. The objective was to create a scalable, partner-facing system that simplifies seller operations while delivering a consistent buying experience for healthcare providers. The goal was to enable healthcare technology companies offering FDA- and CE-certified applications to list, manage, and commercialize products through a compliant healthcare marketplace, supporting global healthcare customers across regions. The scope included partner onboarding and verification, application curation, content and version management, subscription-based pricing models, and controlled publishing across regional and country-specific healthcare markets.

Challenges

Developing the Seller (Partner) Portal within the healthcare digital marketplace involved several challenges, such as:

  • Designing a partner onboarding platform with team-based access and collaboration, capable of supporting complex enterprise onboarding requirements.
  • Implementing a multi-stage partner evaluation and verification workflow, aligned with healthcare compliance and internal governance standards.
  • Establishing enterprise-grade approval workflows across multiple internal departments to support security, compliance, and commercial validation.
  • Enabling healthcare application curation with robust content management and publishing controls.
  • Managing ongoing application updates and version upgrades across the marketplace.
  • Supporting subscription-based healthcare marketplace pricing models, tailored to regional and country-specific regulatory requirements.
  • Delivering real-time notifications to partners for onboarding progress, approvals, and critical system activities.
  • Handling consent capture and document management aligned to regulatory guideline requirements.

Solution

TenUp implemented a comprehensive Seller Portal for healthcare, embedded within the healthcare digital marketplace, streamlining partner onboarding, application lifecycle management, and subscription workflows.

  • Implemented a secure, step-by-step onboarding and login process, allowing partners to invite team members with role-based and restricted access.
  • Defined enterprise-grade workflows to automate partner evaluation, financial audits, company verification, security checks, sustainability, privacy, and customer support processes.
  • Established a multi-stage application curation and approval cycle covering software assessment, regulatory compliance, privacy, commercial offerings, customer-facing materials, and market content.
  • Enabled partners to manage and update application content in multiple languages through a centralized content management system (CMS) for the healthcare marketplace.
  • Configured multiple subscription and monetization models, including flat-fee, tier-based, volume-based, and usage-based pricing options.
  • Enabled automated notifications to keep partners informed at every stage of onboarding, approval, and application publishing.

Benefits

The Seller Portal within the healthcare digital marketplace delivered measurable operational and business benefits, including:

  • Streamlined partner onboarding and self-service workflows, reducing manual effort and internal resource dependency.
  • Enhanced collaboration and communication with partners, improving the seller experience and overall operational efficiency.
  • Simplified application maintenance, updates, and version management, increasing productivity while minimizing operational errors.
  • Built a scalable healthcare marketplace platform that strengthens partner loyalty and supports long-term growth of the healthcare technology ecosystem.

Technology

  • Angular
  • Java
  • Spring Boot
  • ZORA
  • MongoDB
  • RabbitMQ
  • AWS Cognito
  • AWS S3
  • AWS FARGATE

Industry

  • Healthcare
Integrating Seller Portal in Healthcare Digital Marketplace

Conclusion

TenUp built a centralized Seller Portal within the healthcare digital marketplace to improve communication between the client and their partners. The portal provided partners with a structured onboarding process and tools to manage application content, versions, and subscription-based commercial offerings within the marketplace. Automation of workflows, order tracking, and payment processing streamlined operations, increased efficiency, and enhanced visibility and control. This implementation improved partner engagement, boosted marketplace adoption, and supported scalable growth. TenUp’s healthcare product engineering expertise ensured the solution was robust, maintainable, compliant, and aligned with the client’s long-term digital transformation goals.

Frequently asked questions

What is a healthcare digital marketplace, and how is it different from traditional healthcare procurement?

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A healthcare digital marketplace is a centralized platform where certified healthcare technology vendors list and sell compliant applications to healthcare organizations. Unlike traditional procurement, it uses automated onboarding and compliance workflows to enable faster discovery and purchasing.

Why are seller portals critical for scaling a healthcare digital marketplace?

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Seller portals are critical for scaling a healthcare digital marketplace because they automate onboarding, compliance, and application management, allowing sellers to self-manage operations. This reduces manual workload for operators while maintaining security, governance, and regulatory control as the marketplace grows.

How do healthcare digital marketplaces ensure regulatory compliance for listed applications?

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Healthcare digital marketplaces ensure regulatory compliance through multi-stage onboarding workflows that verify vendor credentials, review regulatory documentation, and validate application security and certifications such as FDA and CE. Continuous monitoring and controlled approval processes ensure that only compliant and secure healthcare applications remain available.

How does a healthcare digital marketplace support global and regional market requirements?

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A healthcare digital marketplace supports global and regional markets by combining a centralized platform with localized controls such as country-specific compliance workflows, pricing models, and content publishing. This allows sellers to scale globally while meeting regional regulatory, language, and commercial requirements.

What role do subscription-based pricing models play in healthcare marketplaces?

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Subscription-based pricing models in healthcare marketplaces enable flexible, predictable purchasing through tiered, usage-based, or flat-fee plans. They simplify procurement for healthcare organizations while giving sellers recurring revenue and scalable monetization.

How does automation improve efficiency in healthcare digital marketplace operations?

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Automation improves efficiency in healthcare digital marketplaces by streamlining partner onboarding, approvals, application updates, billing, and notifications. This reduces manual effort, minimizes errors, accelerates time-to-market, and allows operators to scale large partner ecosystems without increasing operational overhead.

Why are healthcare digital marketplaces becoming a preferred model for healthcare innovation ecosystems?

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Healthcare digital marketplaces are becoming a preferred innovation model because they enable rapid adoption of new healthcare technologies while maintaining compliance, security, and quality standards. This creates a scalable ecosystem where providers, technology vendors, and platform operators can collaborate and innovate efficiently.

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