Building a Growth - Oriented Portal

5x

Increased in System Performance

30%

Inscreased in Sales

1200+

Transaction per hour
Building a robust dealer management system

Driving business growth with a fast, resilient and highly scalable dealer management system

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Customer Overview

Our US-based client is a major prepaid mobile virtual network operator with extensive operations on the West Coast. As part of its telecom digital transformation journey, its Dealers Portal or Dealer Management System is central to its business, used nationwide by dealers to activate SIM cards, recharge accounts, perform customer lookups, and manage reporting. As the company grew, the portal became critical to daily operations, supporting thousands of dealers and millions of transactions.

Project Overview

With rapid growth, the Dealer Management System or Dealers Portal started experiencing slow transactions, frequent downtime, and unoptimized API performance, especially during peak periods. These issues disrupted dealer workflows, delayed customer service, and risked business loss. To address these challenges and implement a telecom digital transformation that improved reliability and scalability, the client approached TenUp to modernize the portal, improve reliability, and ensure it could scale seamlessly for future growth.

Challenges

Although the Dealer Management System or Dealers Portal was built using cloud-native principles, the system struggled to deliver the required performance and scalability. Since third-party cloud services were not an option due to security and compliance constraints, the client needed a robust on-premises solution with a high availability architecture that could handle increasing workloads and ensure consistent uptime. The TenUp team needed to overcome the following technical and architectural challenges:

  • Redesigning the WebSocket architecture to enable true horizontal scalability, as the existing implementation was stateful and restricted by local storage dependencies.
  • Reengineering data write operations to move from a local file system to a shared or distributed one, enabling parallel processing and faster throughput.
  • Implementing advanced API performance optimization strategies, as the reporting API was directly fetching data from the master database and creating a major performance bottleneck.
  • Introducing disaster recovery mechanisms to eliminate single points of failure and ensure uninterrupted service even during software releases or maintenance windows.
  • Achieving a 99.99% SLA for uptime to meet the client’s expectations for continuous availability and reliability.

Solution

To overcome the Dealers Portal’s performance and scalability challenges, TenUp engineered a high availability architecture using a robust, on-premises architecture capable of handling peak transaction volumes with minimal latency and zero downtime. As part of the client’s broader telecom digital transformation initiative, our custom solution to future-proof the Dealer Management System included the following key areas:

  • Installed three additional hardware nodes to increase capacity, improve fault tolerance, and support future scalability.
  • Implemented F5 Load Balancer to intelligently distribute application traffic across servers for both API and static content requests, ensuring uninterrupted service even during heavy loads.
  • Configured statuspage.io to continuously monitor API and static content health through the load balancer.
  • Enabled quick failover recovery, allowing administrators to configure a new node within 30 minutes using an OS image and the latest application build.
  • Integrated Hazelcast IMDG to cache authentication data, third-party information, and historical records in memory, significantly accelerating login and API response times.
  • Redesigned the reporting API to utilize IMDG caching and implemented API performance optimization techniques for faster data retrieval and reduced latency.
  • Implemented Oracle RAC for database clustering and high availability, maintaining real-time synchronization between master and replica nodes.
  • Used the replica node as a read-only database for management reporting, visualized through Periscope, ensuring consistent performance under heavy query loads.

Benefits

The redesigned Dealer Management System now delivers the scalability, performance, and reliability the client’s operations demanded, enhancing customer experience, dealer productivity, and long-term efficiency. Here are the key benefits it offers:

  • Faster, more reliable transactions prevent customer walkouts and service delays
  • Improved stability enables dealers to serve more customers and boost revenue
  • System scaled to handle 30,000 concurrent users without performance dips
  • Achieved New Relic Apdex score improvement from 0.5 to 1.0
  • High availability and disaster resilience ensure uninterrupted operations
  • Simplified maintenance allows internal teams to focus on value-driven initiatives

Technology

  • F5 Load Balancer
  • Hazelcast IMDG
  • Oracle RAC
  • statuspage.io
  • Periscope

Industry

  • Telecommunications/Telecom
Dealer management system to facilitate business growth

Conclusion

TenUp drove a significant telecom digital transformation by overhauling the client's Dealers Portal, addressing performance and scalability issues while ensuring high availability architecture and resilience. By implementing robust load balancing, enhancing performance with an in-memory data grid, and introducing API performance optimization techniques, we optimized their Dealer Management System to meet the 99.99% uptime SLA. This solution improved transaction speeds, system reliability, and positioned the client for future growth and increased revenue.

Frequently asked questions

What is telecom digital transformation, and why is it crucial for telecom operators?

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Telecom digital transformation is the adoption of advanced technologies like AI, cloud, and automation to modernize operations, improve customer experience, and scale services efficiently. It’s crucial for operators to stay competitive, handle high transaction volumes, ensure system reliability, and quickly respond to evolving customer demands, making portals like Dealer Management Systems faster, more resilient, and future-ready.

How does high availability architecture improve a telecom Dealer Management System?

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High availability (HA) architecture ensures the DMS stays operational 24/7 by eliminating single points of failure, enabling automatic failover, and distributing traffic efficiently. This boosts dealer productivity, protects revenue, accelerates transaction processing, and delivers a reliable customer experience while supporting seamless maintenance and disaster recovery.

Why is API performance optimization critical in telecom applications?

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Optimizing APIs ensures telecom systems handle high traffic efficiently, process real-time transactions quickly, and maintain reliable service for dealers and customers. It boosts portal performance, reduces latency, supports automation, and enables scalable, high-speed operations critical for revenue and customer satisfaction.

What are the common challenges telecom companies face during digital transformation?

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Telecom companies often struggle with legacy systems, high traffic loads, operational bottlenecks, cybersecurity risks, and evolving customer expectations. These challenges can cause downtime, slow transactions, and scalability issues, making it critical to modernize portals, optimize APIs, and implement high-availability architectures.

Do web-based DMS platforms offer advantages over traditional systems?

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Yes. Web-based DMS platforms provide 24/7 access, faster deployment, automatic updates, and scalable performance. They enable real-time collaboration, support hybrid work, and reduce operational costs, while offering robust security and disaster recovery, making them ideal for modern telecom portals and digital transformation initiatives.

What factors influence a telecom dealer’s choice of DMS or portal solution?

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Dealers choose DMS solutions based on performance, scalability, reliability, and ease of use. Key considerations include real-time inventory and sales management, cloud/mobile access, seamless integrations, automated reporting, strong security, and vendor support, all ensuring efficient operations and a better customer experience.

How can load balancing contribute to high availability in telecom systems?

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Load balancing ensures high availability by distributing traffic across multiple servers, preventing overloads, and automatically rerouting requests if a server fails. This redundancy, combined with horizontal scaling and health monitoring, keeps telecom systems reliable, responsive, and uninterrupted, even during peak usage or outages.

How can modern DMS or portals integrate with third-party tools to improve efficiency?

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Modern DMS and portals integrate with CRMs, ERPs, e-signature, and project management tools via APIs, native connectors, or middleware. This centralizes data, automates workflows, reduces manual effort, and ensures teams access real-time information, boosting efficiency and decision-making across operations.

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